When you plan your communications strategically, you look at your business goals and work out how communicating well with your audiences will help you achieve them. They receive, understand and respond to what you are saying – you don’t just ‘throw’ things at them. In this talk I will share general tips and a specific technique for getting to the heart of your communication purpose. You will be able to create more powerful responses to your website, newsletter or social media activity.
…with Sarah Browning of Browning York Ltd.
