Peter Leitch from Intrepid Design Associates will walk you through his creative process with tips on things to consider when you are rolling out marketing material for your business. He will look at the subject of logos vs branding. How does a brand make you feel? What does it say about a business? Consider your audience, are you talking to the right people in the right way? The talk will be accompanied by a PowerPoint presentation with examples.
Peter is a creative design professional with over 25 years experience. He set up Intrepid Design Associates Ltd in 2009, a graphic and digital design studio in Earley.
Peter provides creative design solutions to answer marketing challenges through branding, digital and print. It’s simple: you brief it – he creates it!
He has worked for himself, either freelance or, as director of his own company since 1999. His background includes working on many Global accounts over the years including: BMW, Capita and KFC. His range of experience is vast from IT to Automotive, Pharma, Engineering and FMCG to name just a few. He has worked in a wide variety of sectors on and off-line including: Sales Promotion, Packaging, Point of Sale, Marketing, Advertising and Publishing.
And when he’s not designing? Peter likes playing with old cars and anything that smells of petrol. He is a member of a couple of classic car clubs and attends local and national events in support of good causes.
