Our online meetings are a great way to stay connected with fellow local business owners without leaving your home or office. Simply grab a coffee, log in and spend an hour and a half sharing ideas, making new connections and learning from others in a friendly, supportive environment.
Copywriter Peter Anderson is this month’s speaker and his talk is intriguingly entitled “Pleasing the heart online works on more than just dating sites!”. As Peter says “Word of mouth is the best social proof that a company can deliver on its problem solving skills”.
Peter is going to show us how to better utilise testimonials to capture the hearts of our potential clients and customers and get more enquiries!
After Peter’s talk there will be plenty of time to continue building connections in our online breakout rooms.
We look forward to welcoming you to our meeting.
Someone’s heart and its “fight or flight” response are heightened when they search the web for a site that can solve their current problem. What can engage the heart is a landing page that does not brag about how good a company is, but rather the problems it can solve for those scrolling, but pause as they see their problem mentioned.
Word of mouth is the best social proof that a company can deliver on its problem solving skills. In my talk, I will show how company owners can use that word of mouth, those testimonials, to leave a trail of crumbs that lure someone onto your website from the landing page to those testimonials. Then wanting that same success and their problem solved, they will call you.
Peter is an experienced copywriter who helps companies by providing them with creative and eye-catching content for websites, social media posts, adverts and publicity material.